To celebrate the 5th anniversary of ELEVEN, the brand got a global rebrand. Focusing on the empowerment that it provides to the fans with the multiple ways to enjoy sports content and the democratic prices. That was a global project, where timings needed to be coordinated across the globe and the result was recognised by both fans and advertisers.
The brand had its own systems in each of the operating territories. We had to unify and upgrade the experience for the fans whilst still allowing the countries to put their own flavour in the materials. The base, focusing on the expansion plan was to make the name prominent, making ELEVEN a full written world all times instead of the previous icon.
A whole new on-air experience was created in partnership with the Belgium studio MotionMakers. A wide range of applications and possibilities of translations for markets across the world.
Alongside with the system, the brand was also developed to integrate well with joint-ventures, such as the ProLeague channels in Belgium. The brand integrates with the league elements and create an environment that enhance the experience for both the competition and the fans.
A great variety of inserts were developed to promote and engage fans during the broadcasts.
