NEO is an award winning global studio dedicated to connecting audiences with their passions. In all forms of creative content. Scripted or unscripted. The brand update aligns with the company global expansion
The brand was updated bringing the neon effect intended to life in a more stylish way. The legibility was fundamental on the building aligned with the integration of acquired companies, combining elements from previous brands into a cohesive visual.
NEO premisse is to write attention-worthy stories with light and innovation. That and the neon look and feel was the base to explore new ways of translating that into a functioning system.
The final element that builds the new stage of the brand is the use of glass texture and imagery.
