Tour de France promotes an experience unforgettable for fans across the world with its L’Étape series. It is a weekend with full connection with the brand and the chance to live an actual stage with full road available for the competition as well as jerseys, medals and trophies.

During two years I was tasked to create a visual adaptation that translated it based on the global guidelines provided by TDF and also put a twist that made Brazil unique. The project became an example to all the stages around the world and grants a great feedback

The adaptations were applied in multiple platforms and in the Tour de France village during the weekends. The engagement and the community building that this project generates for its sponsors is noteworthy.

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ELEVEN Brand (2022)

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ELEVEN Product Design (2022)