Two years after the new brand was introduced, with learning curves we evolved the ELEVEN brand communications in multiple platforms. Improvements and a whole new on-air system.
The integration with the leagues brands was also introduced, making the design system but also promoting the brands with their own colours and general look and feel, keeping the ELEVEN experience consistent
To bring the brand personality no matter the environment, we developed alongside the type designer Alexandre Ruda an ELEVEN font family. It makes the whole experience more fluid and ties all the points together.
The brand also received a new colour palette, more versatile and able to translate multiple sports for the fans.
