LIVENow is a platform from Aser Ventures focused on broadcasting the best of live entertainment and educational across multiple areas. From music to education. From the biggest artists on the planet to the rising stats. From anywhere you can join the fans and enjoy exclusive experiences.
The branding is based on a classic ticket. That feeling of having a memorabilia that translates a good moment you lived or is excited to see. For that, focus was on overlapping monospaced fonts with big bold sans-serif font family.
The content offer inside the platform was so broad and diverse that with color codes we were available to help the UX and product team organize the multiple categories and facilitate the navigation process throughout the multiple screens.
A fundamental part of the company business is to build a network with leading media vehicles to promote and also benefit from the broad content offer from the platform. The design had to translate personality and the innovation but also blend well with any UX and UI portal design. For that, the concept design in modules was fundamental.
The brand has variations available for a range of formats that partners can easily adapt. It is optimised for non-latin alphabets, social media diverse formats and options for AB testing on multiple CTAs.
